Pannben
    Pannben 2026

    PANNBEN 2026

    June 4–6 in Hudiksvall

    One of the summer's biggest festivals. Competitions, community and a unique meeting place for companies that want to make a difference.

    Download partner presentation

    MAIN PARTNER PANNBEN 2026

    Brynäs IF

    Hockey with heart and responsibility

    Brynäs IF is one of Sweden's most prestigious sports associations and a strong community player with a clear commitment to children, young people and sustainable development. As Main Partner of Pannben, Brynäs IF contributes more than its well-known brand – they contribute expertise, role models and the power of a strong network.

    Through presence on site, activation in the start and finish area, and participation in Pannben Kids, Brynäs IF creates inspiration, security and joy of movement for the next generation.

    OFFICIAL PROFILING PARTNER PANNBEN 2026

    House of Martens

    We strengthen your brand with – Workwear and Corporate Profiling

    We help companies build and strengthen their brand through strategic corporate profiling that is visible, tangible and makes a difference.

    With the right profile clothing and protective equipment, every employee becomes a natural brand ambassador – in everyday life, at the workplace and at the customer's site.

    At the same time, we simplify your purchasing. Through efficient processes and carefully selected products, we help you streamline the purchase of protective equipment and workwear, without compromising on quality, function or safety.

    The result is the right products, at the right price, at the right time.

    STATION PARTNER PANNBEN 2026

    HALI

    HALI – Powerful Lifting Solutions

    With over 30 years of experience and modern equipment, HALI delivers powerful lifting solutions for industry, construction and private customers.

    From heavy lifting with mobile cranes and crane trucks to demolition, recovery and transport – HALI has the expertise and resources to get the job done. Quick response, always professional.

    STATION PARTNER PANNBEN 2026

    Råsjö Kross

    Råsjö Kross AB – Raw strength from rock to track

    Råsjö Kross delivers gravel, sand and crushed stone for projects that demand quality, precision and grit. With extensive experience, strong local roots and modern solutions, they create solid foundations for everything from large infrastructure projects to local initiatives.

    Just like in Pannben The Race, their work is about endurance, strength and getting the job done all the way to the finish line – no matter the resistance.

    SUPPORT PARTNER PANNBEN 2026

    Björn Lundén

    Björn Lundén – For children's joy of movement

    For us at Bjorn Lunden, it has always been a given to support local sports and cultural activities for children and young people. That's why it feels extra exciting to be a partner of Pannben Kids – an event that's growing rapidly – and give even more children the chance to participate. The more young people who discover the joy of sports, community, and movement, the better we think.

    MARKETING PARTNER PANNBEN 2026

    Kaneel

    Kaneel – Creative force behind Pannben

    Kaneel is the creative agency helping Pannben grow and shine. With expertise in brand strategy, digital marketing, and web design, they create engaging experiences that reach the right audiences. Together, we're building a stronger event.

    A challenge for everyone

    Pannben is about willpower, courage and community. The competition is tough, but the feeling of accomplishing something great together makes the experience unforgettable. During the Pannben weekend, thousands of participants and spectators gather to cheer, compete and create memories.

    More than exposure

    Pannben is an arena where companies, competitors and audience meet. Here relationships are built, doors are opened and new opportunities are created. During the weekend there are networking events, presentations and a grand celebration at Saturday evening's banquet.

    Partner packages

    Main Partner

    90,000 SEK

    • Maximum visibility in all materials
    • Logo rights and presentation page
    • Expo area at start and finish
    • 6 race entries and 20 banquet tickets
    • Participation in event film
    • Opportunity for stage program and award ceremony
    Become main partner

    Station Partner

    50,000 SEK

    • Own challenge station with full exposure
    • Naming rights "Powered by …"
    • Create your own activation on site
    • Presentation page and campaign
    • 4 race entries and 10 banquet tickets
    • Own film from the station for social media
    Become station partner

    Support Partner

    10,000 SEK

    • Company name and link on website
    • 2 race entries and 2 banquet tickets
    • Logo in aftermovie

    A simple but meaningful support that makes it possible for more children to participate.

    Become support partner

    Together we make a difference

    With partnerships we strengthen children's and young people's joy of movement, build community and create an active and thriving Hudiksvall. Pannben is movement, willpower and optimism – and you are part of making it possible.

    Contact us

    Contact the Pannben team

    Want to know more about partnerships, competitions or arrangements for 2026? Get in touch.

    Fredrik Jönsson

    Sales and Marketing

    070-544 11 80

    Niclas Andersén

    Sports Director

    070-544 11 03

    Roger Westerlund

    Founder/Course Manager

    070-681 10 90

    Peter Engstrand

    Founder/Course Manager

    070-556 04 59

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